More than just Academics
Responding to a request from Gallaudet’s Director of Admissions, we created this video within a few weeks to help recruit more potential students. Designed to capture attention, we incorporated bold visuals, emoticons, and loud music with strong bass beats—elements that resonate deeply with the Deaf community. Within 24 hours of its release, the video generated significant views, leading to a noticeable spike in Gallaudet applications during the same timeframe.

To build anticipation, we also released teaser clips on social media, keeping prospective students engaged and encouraging them to tune in once the full video launched.